We introduce:

BIETNIK is the creator of ACTIVE LOVES COMPANY™, a groundbreaking lifestyle label that merges the latest fitness and wellness trends with an engaging narrative that aims to sustain a healthy and happy lifestyle.

Where others simply instruct, we:

ENGAGE ENCOURAGE EMPOWER

A good story moves people

Our experiences revolve around storytelling. But why storytelling? Because many health challenges stem from our personal narratives, shaped by our families and surroundings. By delving into these narratives, we gain insights that empower us to make informed decisions about our well-being.

Social interaction is critical for mental and physical health

Dozens of studies have shown that people who have satisfying relationships with family, friends, and their community are happier, have fewer health problems, and live longer.

The ACTIVE LOVES COMPANY™ experiences tap into these fundamental human truths, resonating with messages like “I am significant,” “I have agency over my own narrative,” and “My struggles are shared by others.” Moreover, participants forge connections within a supportive community, crafting collective stories and cherished memories. Through shared movement, sweat, and laughter, they uplift one another, fostering a sense of belonging and empowerment.

Our mission:

It may sound clichéd, but we mean it: to make people happier and healthier. More specifically, we aim to make a difference in the prevention and treatment of behavioral health issues. Doing so makes meaningful contributions on multiple levels: creating business value, improving people’s health and wellness, and building a stronger, more resilient society – not only in Los Angeles, but worldwide.

Current experiences to choose from:

What’s with the name?

BIETNIK is a play on our founder’s name (Peter Bietenholz), but more significantly, it’s inspired by the Beat Generation (the “Beatniks”), a literary movement that began in the early 1950s. At the heart of this counterculture was a belief in the importance of improving one’s inner self beyond material possessions and the rules imposed by social systems. Likewise, BIETNIK wants to break with the norms, rules and structures that exist in today’s healthcare environment.